Explanation: Electronic and print media know how to reach the public effectively. It is their business. The media are an essential resource to effectively collect and share information about environmental education and stewardship with the public. State and local governments, communities and other organizations must learn how to work effectively with the media.

Actions:

Develop relationships with media leadership to better understand the available opportunities.

Recognize exemplary media coverage of environmental education activities and information. Disseminate and learn from these effective media efforts to expand the reach of environmental education.

Improve the ability of environmental staff and educators in the public and private sectors to work collaboratively with the media.

Plan educational opportunities about emerging environmental matters with the media and the public.